Abstract: Toursist beach quality is an important factor affecting the beach tourism. The paper mainly analyzes the most important effecting factors of toursist beach quality from the perspective of users and constructs the evaluation system of beach quality with exploratory factor analysis method. The evaluation system of beach quality focuses on the perception of natural resources quality, the perception of natural environment quality, the perception of service quality, the perception of facilities quality and the perception of conditions quality.This paper conducts a case study taking Qingaowan Beach, Shantou, Guangdong for example and get the evaluation data of the perception of tourists beach quality. The results of evaluation from the users of Qingao Bay Beach are as follows:the evaluation of natural environment quality is highest; the evaluation of facilities quality islowest; the overall quality evaluation is 63.41.The evaluation system demonstrates the effecting factors of toursist beach quality, and then, it can provide reference and guide for beach environment management.